Pimp My Hummus

Pimp My Hummus: a creative visual identity for a modern and original hummus brand

Discover Pimp My Hummus, a fictional graphic design project highlighting a creative and bold spreadable brand. This project includes the creation of a playful and impactful logo, a modern graphic charter, and unique packaging for three hummus ranges: L’Original, Le Green, and Le Spicy.

Through this project, I designed a coherent visual identity with elements such as personalized patterns, goodies like printed t-shirts, and attractive packaging designs. My goal? To illustrate the ability to develop a brand that stands out for its fun, modernity, and aesthetic commitment.